Volkswagen has unveiled the Indian Premier League (IPL) variant of mid-size sedan Vento with 1.6 litre petrol engine in a bid to cash in on the current cricket fever. Volkswagen, an official partner of IPL for the fourth and the fifth season, launched the car in Chennai. Everything about the car will give the owner a feeling about being in a cricket match. Volkswagen fans will be thrilled with the introduction of this special but limited edition of the VW’s well-priced popular sedan in India. Neeraj Garg, Director, Volkswagen Passenger Cars, said that an IPL logo and a cricket kit will be gifted to the customers. The company is expecting a significant rise in its sales by the launch of IPL edition.
Vento will give a complete cricketing experience right from the door sill protectors which don the IPL logo. Once you open the sill you feel like you have stepped onto a pitch. The seats are embroidered with a batsman in action adding the cricket spirit to the car. Along with the car, a specially designed kit is given as a gift, to make sure that the cricket element is maintained. Not leaving even the floor mat which has an IPL logo in its own stylish manner. It also comes with a state of the art multimedia touch screen navigation system, which guides you to the stadium and as well listen to your commentary while driving.
IPL special features are Plush leatherette seats that ensure complete comfort with immaculately embroidered IPL batsman motifs, the sleek and stunning looks that is further enhanced by the IPL decals on its body, a state-of-the-art touch screen multimedia player, FM/ AM, i-pod, a built-in micro SD and mini USB interface, MP3/ WMA, Built-in Navigation System, Interface for parking CCD/ RSE/ Bluetooth; NTSC or PAL compatibility and Specially crafted door sill garnish that has an impeccable steel frame with the IPL logo embossed on it.
Value for Money?
If we talk about the price of the IPL edition, there is a slight change in price which is somewhere around Rs. 25,000. The ex-showroom price in Delhi is Rs. 7.24 lakhs. Putting the special modification apart the vehicle is not different to the previous Vento. The mileage of the petrol car and the engine is same i.e. City 11.2 | Highway 15.8 and 1598 cc respectively. So can we say the extra Rs. 25,000 is for the extra style that we get with the new edition?
The innovative efforts of Volkswagen are expected to give a boost to the company’s sale and more than that meeting the satisfaction of its demanding customers.
