The UK-based luxury and sports car company Aston Martin, entered the Indian market today with its entire range of set of wheelz. This includes the V8 Vantage Roadster, V8 Vantage Coupe, V8 Vantage S, V12 Vantage, DB9 Volante, DB9 Coupe, Virage and the four door sports car Rapide. The range varies from Rs 1.35 crore to Rs 20 crore.
Aston will sell only 77 units of the most expensive car of Rs. 20 crore, of which buyers have already booked 72. Dozen of cars were booked even before the official launch by Indian customers. The company expects to sell at least 30 cars in the first year and customers will have to wait upto two months to get delivery. Even the company plans to launch a city car in the country next year which can be the most expensive small car ever in India.
The model Cygnet which was first unveiled in March last year, the two seater car built primarily for European Market is much awaited in the country with a price band of Rs. 5,200,000 including all duties and taxes. As the company brought the Cygnet fully built car to India which would double the cost. So Cygnet will be the most expensive hatchback in its segment.
“We will launch the Cygnet in India once we get homologation for the car. It is lengthy process but we will launch it in India next year. It will be the cheapest Aston Martin to own,” said Performance Cars Director Lalit Choudhary.
The most expensive compact car presently sold in the country is the Volkswagen (VW) Beetle priced at around Rs 2,680,000 (on-road Mumbai). This car too is imported as a fully built unit by VW.
India’s demand for such high-end cars has pushed their yearly sales to around 700-800 units annually with an average growth of around 30-50 per cent every year. More brands including Ferrari and Alfa Romeo are also expected to make their entry into India over the next 12 months.
