Hyundai’s entry-level SUV, Exter, receives accolades for outstanding design
The Hyundai Exter, an entry-level SUV from Hyundai Motor India, has emerged as a standout winner at India’s Best Design Awards 2023, organized by Design India. This stylish SUV garnered two prestigious awards, reaffirming its design excellence. The Exter secured the esteemed title of ‘India’s Best Design Project,’ while the Hyundai Advanced Design India team was recognized as ‘India’s Best In-House Studio.’ Launched earlier this year, the Hyundai Exter has taken the Indian market by storm, with prices ranging from Rs. 6 lakh to Rs. 9.06 lakh (ex-showroom, Delhi).
Hyundai’s Exter is celebrated for its distinctive design, boasting several quirky elements that set it apart in the competitive SUV segment. The model features striking H-LED daytime running lights (DRLs) that have become its signature, along with H-themed taillights. It proudly flaunts rectangular headlamps, bold black body cladding, and unique inserts on both the front and rear bumpers. The Exter’s design philosophy focuses on maximizing cabin space, evident in its large daylight opening.
Chohee Park, Head of Department at HMIE Hyundai Advanced Design India, expressed their delight at receiving these prestigious accolades. Park emphasized Hyundai’s commitment to delivering futuristic and innovative products that cater to the evolving needs of customers. He stated, “With Exter, from sketch to clay to reality, we have reimagined the Hyundai SUV lifestyle with a modern perspective.”
Park further highlighted the brand’s design identity, known as ‘Sensuous Sportiness,’ which underpins the approach to Exter’s design. This approach is centered around creating a progressive and unique SUV design that perfectly embodies Hyundai’s DNA for SUVs. The Hyundai Exter has successfully turned heads on the road with its striking and innovative exterior design, captivating both consumers and industry experts.
The awards bestowed upon the Hyundai Exter not only validate its forward-looking design approach but also recognize the dedication and hard work of the Hyundai design team. The Exter stands as a testament to Hyundai’s commitment to delivering cutting-edge, customer-centric products while staying true to its global design identity.
The Hyundai Exter’s remarkable design continues to set new standards in the automotive industry, making it a compelling choice for those seeking an affordable, stylish, and innovative SUV.
Hyundai’s consistent pursuit of design excellence and its ability to connect with the aspirations of a dynamic and evolving customer base have propelled the Exter to receive these prestigious honors. The Exter is more than just a vehicle; it’s a reflection of Hyundai’s dedication to setting trends and pushing the boundaries of automotive design.
