Mahindra has kicked off the new year with a bang, introducing the 2024 XUV700 in India. The latest iteration of the popular SUV brings a host of updates, further enhancing its appeal in the competitive market. With prices starting at Rs. 13.99 lakh (ex-showroom), the 2024 XUV700 is set to captivate SUV enthusiasts with its fresh features and design enhancements. But how does it stack up against its rivals in terms of price and features? Let’s take a closer look:
New Colour Options and Styling Upgrades:
- Napoli Black: Adds a touch of sophistication, rivaling similar offerings in the Tata Safari and MG Hector Plus.
- Dual-tone paint: Customization option on par with Hyundai Alcazar and Tata Safari.
- Blacked-out elements in AX7/AX7L: Creates a distinct look, similar to the sporty variants of Hyundai Creta and Kia Seltos.
Captain Seats in the Second Row:
- Available in AX7/AX7L, matching the Tata Safari and MG Hector Plus in offering this luxury.
- Enhances comfort and personal space, similar to higher-end variants of Toyota Fortuner and Innova Hycross.
Ventilated Front Seats:
- Keeps you cool, similar to features offered in Hyundai Alcazar and MG Hector Plus.
- Becoming increasingly common in mid-range and higher-end SUVs.
OTA Updates and Connected Car Features:
- OTA updates for AdrenoX system match similar tech found in Tata Safari and MG Hector Plus.
- 83 connected car features rival or surpass offerings in Hyundai Creta and Kia Seltos.
ORVM with Memory Function (AX7L only):
- Innovative convenience feature similar to high-end variants of Toyota Fortuner and Innova Hycross.
Enhanced Customer Experience:
- White glove chauffeur training program similar to personalized services offered by some luxury car brands.
- Increased production capacity aims to address waiting times, like initiatives taken by Tata Motors and MG Motor.
Rivals and Prices:
- Tata Safari: Starting at Rs. 16.19 lakh (ex-showroom), offering similar features and a spacious cabin, but slightly pricier.
- Hyundai Alcazar: Starting at Rs. 15.49 lakh (ex-showroom), known for its comfortable ride and feature-rich interior, but lacks the off-road capabilities of XUV700.
- MG Hector Plus: Starting at Rs. 18.92 lakh (ex-showroom), boasts unique features like AI-powered assistants but has a higher starting price than XUV700.
Conclusion:
The 2024 Mahindra XUV700 presents a compelling package with its refreshed design, advanced features, and competitive pricing. While rivals like Tata Safari and Hyundai Alcazar offer comparable features, the XUV700 stands out with its off-road prowess and customer-centric initiatives. Ultimately, the choice will depend on individual preferences, budget, and specific needs. With test drives starting soon, the 2024 Mahindra XUV700 is certainly worth a closer look for anyone seeking a feature-packed and stylish SUV in the Indian market.
