Kia is revving up for a major market entry with its first-ever pickup truck, codenamed “Tasman.” Spied testing in camouflage, the Tasman promises to shake up the mid-size truck segment with its bold design, diverse powertrain options, and competitive pricing.
Design Unveiled (Partially):
Although shrouded in disguise, the Tasman’s silhouette reveals a muscular stance with a straight hood, upright front and rear ends, and squared-off wheel arches. Expect bold lighting similar to the Kia EV9 and Sorento, and a slightly smaller rear bed with a handy step for easier access.
Powertrain Playground:
The Tasman won’t be a one-trick pony. Kia plans to offer both diesel and gasoline engine options, catering to traditional truck buyers. But the real head-turner is the planned electric variant, built on the versatile E-GMP platform. This electrified Tasman could arrive slightly later, offering eco-conscious truck enthusiasts a compelling alternative.
Facing the Titans:
The Tasman won’t have the field to itself. Established players like the Toyota Hilux (starting at around $27,000 USD) and the Ford Ranger (starting at around $26,000 USD) dominate the mid-size truck market. Other rivals include the Nissan Frontier (starting at around $27,000 USD), the Chevrolet Colorado (starting at around $24,000 USD), and the Jeep Gladiator (starting at around $35,000 USD).
Pricing and Debut:
Kia is keeping the Tasman’s price under wraps for now, but expect it to be competitive within the mid-size truck segment, likely falling somewhere between the Colorado and the Ranger. The official unveiling is anticipated sometime in 2024, with international sales kicking off in 2025.
What Else We Know About Kia Tasman?
- The Tasman’s payload and towing capacity are still under speculation, but expect figures competitive with its rivals.
- Interior details remain hidden, but Kia’s focus on comfort and technology in other models suggests a well-equipped cabin.
- The electric Tasman’s range and performance specifications are yet to be revealed.
Kia’s entry into the pickup truck arena is a bold move, and the Tasman has the potential to disrupt the market with its unique blend of design, powertrains, and value. Whether it can dethrone the established kings remains to be seen, but the competition is certainly about to get more exciting.
