Mahindra has taken the SUV segment by storm with the launch of the 2024 XUV700, a vehicle that combines style, performance, and innovative features. Notably, this iteration offers an exciting 6-seater option with optional captain seats in both AX7 and AX7L variants, enhancing the driving experience for enthusiasts and families alike.
Enhanced Comfort and Connectivity:
The 2024 XUV700 introduces ventilated front seats and first-in-segment ORVMs (Outside Rear View Mirrors) with a memory function, setting a new standard for comfort and convenience. The AX7L trim, in particular, benefits from these luxurious additions, providing an elevated driving experience.
The Adrenox suite, known for its cutting-edge connected features, receives a significant upgrade with 13 additional functionalities, bringing the total to an impressive 83 connected features. These include firmware Over-the-Air capabilities, a Prognosis feature that keeps drivers informed about upcoming service needs, and an M lens feature that allows easy scanning of buttons and tell-tale lights on the SUV.
Stylish Exterior and Dual-Tone Options:
In terms of aesthetics, the 2024 XUV700 debuts a new Napoli Black exterior color option with black roof rails and alloy wheels, adding a touch of sophistication. Dual-tone versions feature a Napoli Black roof for a more striking appearance. The top-spec AX7 and AX7L variants receive dark chrome air vents, adding a premium touch to the interior.
ASK Mahindra Concierge Service:
Mahindra goes the extra mile in customer service by introducing the ‘ASK Mahindra‘ concierge service, designed to assist users with vehicle technology-related queries. This initiative reflects Mahindra’s commitment to ensuring that customers get the most out of their XUV700 ownership experience.
Chauffeur Training Program:
To further enhance the driving experience, Mahindra has initiated a chauffeur training program, initially introduced as a pilot program in Delhi and Ahmedabad. This program, conducted once every two months, covers various aspects, including vehicle functionalities, ADAS (Advanced Driver Assistance Systems), handling emergencies, and understanding faults and error signs.
Mahindra XUV700 Pricing and Competition:
The 2024 Mahindra XUV700 is competitively priced with the following ex-showroom rates:
- MX – Rs 13.99 lakh
- AX3 – Rs 16.39 lakh
- AX5 – Rs 17.69 lakh
- AX7- Rs 21.29 lakh
- AX7L – Rs 23.99 lakh
In the SUV arena, the XUV700 faces tough competition, notably from:
- Mahindra Scorpio N: Priced between Rs. 13.26 Lakh to Rs. 24.54 Lakh.
- Tata Harrier: Available in the price range of Rs. 15.49 Lakh to Rs. 26.44 Lakh.
Conclusion:
The 2024 Mahindra XUV700 stands tall as a formidable contender in the SUV market, offering a perfect blend of style, comfort, and advanced features. With the introduction of the 6-seater option, enhanced connectivity, and a commitment to customer satisfaction through concierge services and training programs, Mahindra has set a new benchmark for the modern SUV experience. The XUV700 is not just a vehicle; it’s a statement of innovation and excellence.
