MG Motor India, in commemoration of its centenary year, has unveiled the new Executive variant of the popular ZS EV. Priced at Rs. 18.98 lakh (ex-showroom), this variant is strategically positioned below the Excite variant, offering a more affordable entry point into the world of electric luxury. With a claimed range of up to 461km and a substantial price reduction, the ZS EV Executive aims to make electric mobility more accessible to a broader audience.
Key Features and Positioning:
The MG ZS EV Executive retains the impressive features and capabilities of its predecessor. Positioned as an entry-level offering, it inherits the powerful 50.3kWh battery pack that propels the motor to produce 173bhp and 280Nm of torque. Despite being the base variant, the ZS EV Executive does not compromise on performance, showcasing MG’s commitment to providing a compelling electric driving experience.
ARAI-Certified Range and Charging Capabilities:
One of the standout features of the ZS EV lineup, including the new Executive variant, is the impressive ARAI-certified range of up to 461km on a single, fully charged battery. The 50kW DC fast charger facilitates a quick charge from 0-80 per cent in just 60 minutes, adding to the convenience and practicality of electric vehicle ownership.
MG ZS EV Executive Variant Competitive Pricing Strategy:
In a strategic move to enhance affordability and widen its customer base, MG Motor India has introduced the ZS EV Executive at a price point that is up to Rs. 1 lakh lower than its predecessor, the Excite variant. This pricing adjustment is aligned with MG’s commitment to making electric vehicles more accessible to Indian consumers, contributing to the growth of sustainable and eco-friendly mobility solutions.
Price Revisions for Comet EV:
Alongside the launch of the ZS EV Executive, MG Motor India has also revised the prices for its compact EV offering, the Comet EV. The entry-level Pace variant sees a price reduction of Rs. 1 lakh, while the Play and Plush variants become more affordable by Rs. 1.40 lakh. These price adjustments further reinforce MG’s dedication to promoting electric mobility in India.
Conclusion:
As MG Motor India celebrates its centenary year, the introduction of the ZS EV Executive variant marks a significant step towards democratizing electric luxury. By combining an attractive price point with an impressive range and charging capabilities, MG aims to attract a wider audience to embrace electric mobility. The ongoing commitment to making electric vehicles more economical is evident not only in the ZS EV lineup but also in the revised pricing of the Comet EV models. The ZS EV Executive emerges as a compelling option for those seeking a balance of performance, range, and affordability in the electric vehicle segment. MG Motor India’s initiatives underscore the brand’s vision for a sustainable and electric future in the Indian automotive landscape.
