Citroen has taken the wraps off a striking new concept – the Citroen Basalt Vision. This compact SUV Coupe is slated for launch in the second half of 2024, specifically targeting the Indian and South American markets.
A New Vision in the B-Segment
The Basalt Vision marks a significant step for Citroen’s international expansion strategy. Following the success of the C3 and C3 Aircross, this new model embodies a fresh perspective in the B-segment. It seamlessly blends the dynamism of a coupe with the ruggedness and practicality of an SUV.
Balancing Style and Space
Citroen promises a well-proportioned silhouette with the Basalt Vision. This design language hints at a spacious and comfortable interior, staying true to Citroen’s signature focus on passenger well-being. While details remain scarce, the official press release highlights the use of vibrant colors and sharp contrasts, hinting at a visually arresting aesthetic.
A Global Vision with Local Focus
Developed collaboratively between Citroen’s headquarters and regional teams, the Basalt Vision emphasizes strong local integration. This approach ensures the car caters to the specific needs and preferences of Indian and South American consumers. The Basalt Vision joins the C3 and C3 Aircross as part of a program focused on delivering vehicles with bold styling and exceptional onboard comfort experiences in these key markets.
More Than Just a Concept
The Basalt Vision isn’t just a design study; it’s a near-production representation of the car that will hit the streets later this year. Citroen CEO, Thierry Koskas, expressed confidence that the Basalt Vision will resonate with a wide range of customers, further strengthening Citroen’s position in these major markets.
A Unique Blend of Automotive Attributes
The Basalt Vision carves out a unique niche within the compact SUV segment. It boasts a daring design that merges various automotive styles to cater to diverse customer expectations. The high ground clearance, upright front end, and muscular stance evoke the robustness and confidence of an SUV. However, the sleek, sloping roofline adds a touch of dynamism and elegance, reminiscent of a coupe.
Basalt: A Name Reflecting Strength and Serenity
The name “Basalt” itself is intriguing, reflecting the car’s unique positioning at the intersection of different automotive styles. Just like volcanic basalt rock, the Basalt Vision promises a combination of strength and serenity. This enduring and timeless material embodies the car’s ability to inspire confidence and provide a comfortable driving experience.
More Than Just an SUV Coupe
The Basalt Vision transcends the limitations of a typical SUV Coupe. It offers the practicality of a 5-door saloon with ample space for passengers and cargo. The higher ground clearance ensures easy entry and egress, while protective elements like skid plates and side guards enhance the feeling of safety and security when tackling challenging roads.
Citroen’s C-Cubed Program Expands
The Basalt Vision marks the third installment of Citroen’s C-Cubed program, specifically designed to drive growth in India and South America. This program emphasizes a strong product offering characterized by unique design, user-friendliness, and exceptional value for customers. All three models within the C-Cubed program (C3, C3 Aircross, and Basalt Vision) are built upon the same Smart Car platform, showcasing its adaptability and efficiency.
Beyond the Car: A Serene Ownership Experience
Citroen’s ambition extends beyond just the vehicle itself. The company aims to provide a more relaxed and enjoyable ownership experience through customer-centric services that simplify car ownership.
A Look Ahead: A Compelling Choice for Young Professionals and Families
Scheduled for launch in the second half of 2024, the Citroen Basalt Vision promises to be a compelling choice for young professionals and families. This feature-rich, comfortable, and stylish SUV Coupe is poised to shake up the B-segment in India and South America, offering a unique blend of design, practicality, and on-board comfort.
Sources: www.media.stellantis.com
