Tata Motors Unveils the Refreshed Safari – What’s New and Improved?
Tata Motors has unveiled the 2023 Tata Safari Facelift, marking a significant update to the SUV since its debut in 2021. With notable changes to its exterior, interior, and feature set, the refreshed Safari promises to elevate the driving experience. Pre-launch bookings for the Safari facelift are already underway, generating considerable excitement among enthusiasts. In this report, we’ll explore the key changes that distinguish the facelifted Safari from its predecessor.
EXTERIOR REFINEMENTS
Enhanced Aggressiveness and Distinctive Design
The Safari has always boasted an attractive front fascia, but the 2023 facelift takes its aggressiveness to a new level. Importantly, Tata has managed to differentiate the Safari’s design from its sibling, the Harrier.
At the front, the SUV features vertically oriented LED headlamps and an updated grille with distinct inserts. The new full-width LED light bar not only enhances aesthetics but also comes with a welcome function, a feature not found in the pre-facelift model.
While the side profile retains its previous design, the 2023 Safari sports larger 19-inch alloy wheels, providing a more commanding presence on the road. The ‘Safari’ badging on the front doors is a subtle touch that underscores its identity.
Moving to the rear, the Safari now boasts a reprofiled bumper and updated connected LED tail lamps, which come with a welcome and goodbye function, adding a touch of premium sophistication.
Overall, the exterior changes contribute to a refreshed look, elevating the aesthetics of the Safari.
INTERIOR TRANSFORMATION
Sleeker Lines and Enhanced Infotainment
Inside, the 2023 Tata Safari‘s dashboard layout maintains a semblance of familiarity with its predecessor but introduces sharper lines and creases. The centerpiece of the cabin is the new 12.3-inch touchscreen infotainment system, an upgrade from the previous 10.25-inch unit.
Beneath the touchscreen, a new touch-based AC control panel adds a modern touch to the interior. In automatic variants, drivers will appreciate the new rotary dial with an integrated screen, enhancing the control interface.
The driver’s experience is further enhanced by a new quad-spoke steering wheel with an illuminated ‘Tata’ logo and paddle shifters. Additionally, a larger 10.25-inch digital driver’s display, offering multiple views and customization options, replaces the previous 7-inch unit.
FEATURES AND TECHNOLOGY
Advanced Features and Enhanced Connectivity
The facelifted Safari introduces an array of updated features, including the new 12.3-inch touchscreen system and the 10.25-inch digital driver’s display. It also incorporates convenient additions such as a powered rear tailgate with gesture-based opening, a knee airbag (totaling seven airbags), an enhanced 10-speaker JBL sound system, dual-zone climate control, and rear sunshades.
Continuing its commitment to connectivity and convenience, Tata offers features like wireless Apple CarPlay and Android Auto, connected car technology, front and rear ventilated seats (exclusive to the Safari 6-seater), a panoramic sunroof, and keyless entry with push-button start.
On the safety front, the Safari maintains its electronic stability control, 360-degree camera, electronic parking brake with auto-hold, and advanced driver assistance systems (ADAS). Notably, ADAS now includes the added convenience of adaptive cruise control.
PERFORMANCE UNDER THE HOOD
Proven Powertrain for Reliable Performance
Under the hood, the 2023 Tata Safari continues to rely on Tata’s proven 2.0-liter diesel engine, delivering 170PS of power. Customers can choose between a 6-speed manual or a 6-speed automatic transmission. In the facelifted model, the automatic variant is enhanced with paddle shifters, offering a more engaging driving experience.
EXPECTED PRICING AND RIVALS
Setting a New Benchmark in the Segment
While the older Tata Safari started at Rs 15.84 lakh (ex-showroom), the facelifted model is likely to command a premium. Tata’s efforts to elevate the Safari experience are expected to reflect in its pricing. In the market, the Tata Safari competes with formidable rivals like the MG Hector Plus, Hyundai Alcazar, and Mahindra XUV700 in the 7-seater variant segment.
The 2023 Tata Safari Facelift has truly set a new benchmark, offering a refreshed look, enhanced features, and improved performance. As it continues to capture the imagination of SUV enthusiasts, its competitive pricing will be eagerly anticipated.
