In a testament to the surging popularity of Mahindra’s SUV lineup, the automotive giant is grappling with an overwhelming order backlog of over 2.81 lakh units, creating unprecedented waiting periods for eager customers.
XUV700 Dominates, Waiting Periods Stretching to Nearly a Year
Mahindra’s flagship XUV700 is at the forefront of this demand surge, with an astounding 77,000 pending orders. The waiting period for the top variants of the XUV700 is approaching a staggering year, underlining the remarkable success and desirability of this model. The company reveals that around 8,000 XUV700s are booked each month, showcasing sustained interest in this premium SUV.
Scorpio Duo: Scorpio-N and Scorpio Classic Lead with 1.17 Lakh Bookings
The Scorpio-N and Scorpio Classic models, showcasing Mahindra’s commitment to blending rugged performance with timeless design, jointly command an impressive 1.17 lakh bookings. This demonstrates the enduring appeal of these models in the SUV market.
Thar’s Popularity Causes Waiting Period Woes
The iconic Mahindra Thar, known for its off-road prowess and distinctive design, is experiencing an overwhelming demand, with over 10,000 bookings pouring in every month. This has resulted in an order backlog of over 68,000 units, with a 15-month waiting period for the Thar RWD variant and an average waiting period of 5 months for the 4×4 variants.
XUV300, XUV400, Bolero, and Bolero Neo – All in High Demand
It’s not just the flagship models; Mahindra‘s entire SUV lineup is experiencing robust demand. The XUV300 and XUV400 models have a combined order backlog of 11,000 units, while the Bolero and Bolero Neo have around 8,400 open bookings, indicating a broad and sustained interest across various segments.
Mahindra’s Production Efforts at Full Throttle
To cope with this unprecedented demand, Mahindra has been operating its assembly lines at nearly full capacity. Between April and July 2023, the automaker successfully delivered over 1 lakh SUVs. To further address the soaring demand, Mahindra plans to expand its production capacity to 49,000 units per month by the fourth quarter of the fiscal year 2024.
Continuous Surge: 48,000 New Bookings Monthly with Minimal Cancellations
The automotive giant receives a staggering 48,000 new bookings every month, with 33,000 billings processed within the same period. Impressively, less than 8% of the orders face cancellations, showcasing the sustained confidence and trust of customers in Mahindra’s SUV lineup.
Conclusion: Mahindra’s SUVs Ride High on Unprecedented Demand
As Mahindra navigates through this exceptional surge in demand, the SUV segment remains a stronghold for the brand. The robust order backlog, despite presenting challenges, underscores the popularity and desirability of Mahindra’s SUVs in the fiercely competitive Indian automotive market. As the company gears up to enhance production capabilities, it remains to be seen how Mahindra manages to meet the burgeoning expectations of its eager customer base.
