MG Motor India has raised the bar in the SUV segment with the launch of the 2024 MG Astor, combining sleek design, advanced technology, and an array of features. Priced competitively at Rs 9.98 lakh (ex-showroom), the Astor arrives in the market with five distinct variants – Sprint, Shine, Select, Sharp Pro, and Savvy Pro.
Variants and Features:
The 2024 MG Astor caters to diverse preferences with its range of trims, ensuring there is an option for every SUV enthusiast. The lineup includes the Sprint, Shine, Select, Sharp Pro, and Savvy Pro variants. The Astor boasts a feature-packed interior, offering ventilated front seats, a wireless charger, and the convenience of wireless Android Auto and Apple CarPlay. An auto-dimming IRVM (Internal Rear View Mirror) adds a touch of sophistication to the cabin.
Connected Car Technology:
Underlining MG’s commitment to a tech-savvy driving experience, the Astor incorporates the i-SMART 2.0 suite, providing over 80 connected features. The JIO Voice Recognition system allows for hands-free control, enabling voice commands for various functions such as weather updates, cricket scores, calculator, clock, date/day information, horoscope, dictionary, news, and more. The digital key functionality enhances security with an anti-theft feature.
Advanced Driver Assistance System (ADAS):
A significant highlight of the 2024 MG Astor is the Level 2 Advanced Driver Assistance System (ADAS). This includes 14 advanced safety aids, leveraging onboard mid-range radars and a multi-purpose camera. These safety features contribute to a secure and confident driving experience, positioning the Astor at the forefront of safety technology in its segment.
Powerful Engine Options:
The Astor offers versatility under the hood with two engine choices. The first is a 1.5-litre naturally aspirated petrol engine producing 108 BHP and 144 Nm, available with both a 5-speed manual transmission and a CVT. The second option is a more potent 1.3-litre turbo-petrol engine delivering 138 BHP and 220 Nm, paired with a responsive 6-speed automatic gearbox.
Market Competition:
The 2024 MG Astor steps into a competitive arena, challenging rivals in the SUV segment. Notable competitors include the Hyundai Creta (starting at Rs. 10.87 Lakhs, ex-showroom), Kia Seltos (starting at Rs. 10.90 Lakhs, ex-showroom), Maruti Suzuki Grand Vitara (starting at Rs. 10.70 Lakhs, ex-showroom), Honda Elevate (starting at Rs. 11.00 Lakhs, ex-showroom), and the Skoda Kushaq and Volkswagen Taigun (both starting at Rs. 11.70 Lakhs, ex-showroom).
Conclusion:
The 2024 MG Astor emerges as a compelling choice for SUV enthusiasts, offering a blend of contemporary design, cutting-edge technology, and advanced safety features. As it navigates the competitive landscape, the Astor positions itself as a worthy contender in the ever-evolving world of SUVs, promising an exhilarating driving experience and setting new standards for style and innovation.
