Hero Mavrick 440: A New Dawn for Hero Motorcycles?
Hero Motocorp, the world’s largest two-wheeler manufacturer, has set its sights on revamping its image from a commuter-focused brand to a serious contender in the premium motorcycle market. While the Hero Xpulse series has shown promise in the adventure segment, the brand’s entry into the larger displacement, street-naked segment has been lackluster. However, the Hero…